SAN FRANCISCO, September 26 — The cofounders who built Fitbit into a household name are launching a new company called Luffu, and its first product is aimed squarely at the families who worry about an aging parent wandering off or forgetting where they are. The Luffu Link is a screen-free wristband designed to help caregivers monitor aging relatives. It carries built-in LTE and GPS, which means it works without a connected phone, sharing the wearer’s location with trusted family members.
The company’s stated goal is to help families keep an eye on seniors who might wander into unfamiliar, unsafe areas or forget where they are. The band can be used by people of all ages.
A single button, a built-in speaker
Press one button on the wearable and the microphone activates, letting the wearer quickly log notes on medications, symptoms, meals, mood, and doctor visits. A built-in speaker lets users receive voice messages directly from the band. The battery lasts up to five days on a single charge, and units come in Sterling Blue, Halo Gold, or Onyx Black.
Luffu pairs with an AI app on phones that is currently in beta, with a wider US launch planned later this year. The app displays data from multiple family members in a single dashboard, transcribes their voice notes, and highlights changes in sleep, activity, and mood over time.
The device ships in early 2027. Preorders are open now at $249.99, and pricing will increase to $299.99 once units ship. An app subscription costs $19 per month and covers up to four family members.
An aging population, and a crowded shelf
The launch lands as the aging population in the US continues to grow. The US Census Bureau projects that by 2030, all baby boomers will be older than 65, making up 21% of the population. That is a large pool of families weighing how to keep watch over relatives who want to stay independent.
The Luffu Link enters a competitive market of health wearables, but its focus on caregiver monitoring and screen-free design sets it apart. It resembles modern fitness bands such as Whoop and Google’s new Fitbit Air, looking more like an accessory than a health wearable.
Its LTE and GPS capabilities ensure location tracking works independently of a smartphone. The AI app’s dashboard aggregates data from multiple users, allowing caregivers to monitor several family members at once. The cofounders previously built Fitbit into a leading fitness tracker company.
Fitbit was founded in 2007 and became a household name in fitness tracking; Google acquired the brand in 2021 for $2.1 billion. Luffu is now leveraging that wearable expertise to address the challenges of caring for aging loved ones.
Watch for the wider US launch of the app later this year, and for the first Luffu Link units to reach buyers in early 2027.
