Nvidia’s GeForce RTX 5090 went on sale at $1,999. In mid-September 2026, the top third-party asking price for one on Amazon and Newegg was $9,500, about 4.75 times that launch figure. Tom’s Hardware put the range at $6,395 to $9,500, with a Newegg listing at $8,699 and an Amazon listing at $6,395.
The cards are not gone from the websites. The retailers themselves just have none. Amazon, Newegg and Best Buy still show the RTX 5090, PCGamesN reported on 14 September, but the listings shipped from their own warehouses are out of stock and what remains comes from marketplace sellers, many above $6,000 and some above $9,000. Best Buy had it completely sold out, TweakTown found, with the priciest out-of-stock listing, a Gigabyte Gaming OC, at $7,500.
Not a blip
Here is what it means in plain terms. Picture a bakery that sells out of its one famous loaf every morning, while a stranger outside resells slices at five times the price. Tom’s Hardware, as relayed by Gadget Review, says this is not a short stock dip. It describes sustained demand that has made first-party inventory close to impossible to find online.
The price numbers shift depending on who is counting. TweakTown, citing PCPartPicker, saw Amazon listings from about $6,300 up to $11,500 for an Inno3D X3 OC, and said one listing had passed $10,000. On Newegg, third-party prices ran from $6,549 for an MSI Ventus 3X to $9,300 for a Zotac ARCTICSTORM AIO. Buy directly from Newegg and you are left with bundles and pre-built PCs, such as the ASUS 20th Anniversary Combo. Nvidia has not raised the official price. The squeeze comes from supply.
Who is buying them
Gamers are not the only shoppers. Tom’s Hardware attributes part of the demand to AI hobbyists and small builders who want the card’s GB202 chip and 32GB of GDDR7 memory for compute work. PCGamesN pointed to Hong Kong hardware site HKEPC, which shared photos of what appear to be hundreds of RTX 5090s wrapped on pallets for AI use. PCGamesN also noted that prices on some RTX 50 cards rose 40% from July to August alone.
One retailer still has cards in person. Micro Center is the only reported source of in-store RTX 5090 stock at anything close to a controlled price, with the cheapest option around $4,299. That is still more than double the MSRP, and its own pages list several models as sold out, including the ASUS ROG Astral at $3,509.99, the MSI Gaming Trio at $3,339.99 and the Gigabyte Windforce at $2,999.99.
Tom’s Hardware warns against paying marketplace prices at this level, and cites cases where Amazon customers reportedly received a fanny pack instead of a GPU. It also points to counterfeit or stripped RTX 5090 cards turning up in the secondhand market.
Sources
- RTX 5090 Gone From U.S. Online Retail as Prices Hit $9,500
- RTX 5090 stock dries up as prices soar past $10,000
- Nvidia RTX 5090 listings touch $6,000, as official retailers remain out of stock
