Menlo Park, October 9 — Meta Platforms is expanding its Muse AI assistant to iPad, a move that brings the productivity-focused tool to a new device category just one month after its mobile debut on iOS and Android. The iPad version of Muse launched on October 7, 2026, according to a report by Sarah Perez in TechCrunch. It follows the September 8 release on smartphones, where the app has already seen strong early adoption.
Sensor Tower estimates that Muse has accumulated 6.6 million installs across iOS and Android since its mobile launch. Meta is positioning Muse as more than a chatbot.
The app allows users to connect accounts for email, calendars, billing, reservations, grocery shopping, goal tracking, and purchases. Once linked, Muse can perform tasks autonomously — like scheduling a meeting, paying a bill, or ordering supplies — using generative AI to interpret requests and act across services. The iPad release includes updated connectors for productivity and business platforms such as Asana, Canva, Dropbox, Figma, QuickBooks, GitHub, Klaviyo, Zoom, Notion, and Granola.
It also integrates directly with Meta ad accounts, letting advertisers manage campaigns through voice or text commands. Retail partnerships are a key part of Muse’s functionality.
Users can now enable the assistant to shop on their behalf at Best Buy, Gap, Sephora, Walmart, and Wayfair. Muse navigates these retailers’ websites to find products, compare prices, and complete checkouts — all while operating under user supervision and approval. But Meta acknowledges a hurdle: some websites mistakenly flag Muse as a bot and block its access.
To address this, the company announced on October 5, 2026, that it is working with industry partners to develop an open standard for authenticating personal AI agents. The goal is to help businesses distinguish helpful assistants like Muse from malicious bots that scrape data or commit fraud. Bringing Muse to iPad presented fewer technical challenges than the mobile version, Meta said.
The tablet’s larger screen and text-heavy interface reduce the need for precise image or video rendering, making deployment smoother. The company contrasted this with Instagram’s 15-year journey to reach iPad, despite ongoing user demand, underscoring how quickly Meta is moving on its AI initiative.
Muse enters a crowded market of consumer-facing AI agents. Yet Meta believes its edge lies in integration — linking personal workflows, professional tools, and retail ecosystems under one assistant. By leveraging partnerships across software and commerce, Meta aims to make Muse a central hub for managing daily life through AI.
Looking ahead, the success of Muse may hinge on how quickly Meta and its collaborators can establish trust and compatibility across the web. If the proposed authentication standard gains traction, it could pave the way for a new era of agent-based computing — where AI doesn’t just answer questions, but acts on our behalf.
