“We continuously and strategically evaluate our approach to events and communications based on the needs and priorities of our diverse business.” That was Sony’s statement to Bloomberg explaining why it will not appear at CES in January 2027.
Neither Sony nor its affiliates plan to show any products at the Las Vegas show. For decades, a Sony press conference was a fixture there. Nikkei was first to report the exit.
Where the focus is going
The company said it is putting more weight on entertainment, meaning games, anime, films and music, along with its intellectual property and technology for creators. For fans across the region who know Sony more for PlayStation and anime than for gadgets, that may feel like a natural turn.
The retreat has been gradual. Sony had no booth of its own at CES 2026, though a prototype of the Afeela electric vehicle, built with Honda, stood on the show floor. A couple of months later Sony Honda Mobility scrapped the EV project, and the two companies said they would review the direction of their joint venture. Sony also handed the Bravia television brand over to TCL.
It has not left hardware entirely. The PlayStation division is still making gaming devices and has been widening into monitors, headphones and speakers. But if Sony unveils the PlayStation 6 next year, CES will not be the stage.
