CUPERTINO, September 22 — Apple has launched the iPhone 18 Pro and iPhone 18 Pro Max, expanding its flagship smartphone lineup with new camera, display and performance upgrades. The launch event was held in September 2025 at Apple Park in Cupertino, California, and the devices will be available for pre-order starting September 12, 2025, with retail availability from September 19, 2025. For buyers in India, the pricing is the headline.
The iPhone 18 Pro is priced at ₹1,29,900 for the 128GB variant, ₹1,39,900 for the 256GB variant, and ₹1,59,900 for the 512GB variant. The iPhone 18 Pro Max is priced at ₹1,49,900 for the 256GB variant, ₹1,59,900 for the 512GB variant, and ₹1,79,900 for the 1TB variant.
In dollar terms, the iPhone 18 Pro starts at $999 (approximately ₹83,000) for the 128GB variant, while the iPhone 18 Pro Max starts at $1,199 (approximately ₹99,700) for the 256GB variant.
What’s inside
The iPhone 18 Pro and iPhone 18 Pro Max feature a 6.3-inch and 6.9-inch Super Retina XDR display respectively, both with ProMotion technology and Always-On display. They are powered by the new A19 Pro chip, built on a 3-nanometer process, offering improved performance and power efficiency. The camera system includes a 48MP main sensor, a 48MP ultra-wide sensor, and a 12MP telephoto sensor with 5x optical zoom on the Pro Max.
The Pro model has a 12MP telephoto with 3x optical zoom. Both models support 8K video recording at 30fps and 4K at 120fps.
The front camera is 12MP with autofocus. The devices come with USB-C connectivity, Wi-Fi 7, and Bluetooth 5.3. The devices also support satellite communication for emergency SOS.
Battery life has been improved, with the iPhone 18 Pro offering up to 20 hours of video playback and the Pro Max up to 25 hours. The devices support fast charging with a 30W adapter, reaching 50% charge in 30 minutes.
The iPhone 18 Pro and iPhone 18 Pro Max are the first iPhones to feature a new thermal design for better cooling during gaming and intensive tasks. The new models feature a titanium frame, Ceramic Shield front, and IP68 water and dust resistance. They run on iOS 19, which introduces new AI features and improved multitasking.
The launch event also highlighted new software features in iOS 19, including enhanced AI capabilities and improved privacy controls.
Where to buy in India
The iPhone 18 Pro and iPhone 18 Pro Max will be available for purchase on Apple’s official website, Apple Store app, and authorized retailers in India. They are available in India at Apple Authorized Resellers, Apple Store Online, and major e-commerce platforms like Amazon and Flipkart. The devices will be available in India starting September 19, 2025.
The devices are available in four colors: Black Titanium, White Titanium, Blue Titanium, and Natural Titanium. The launch event also included the announcement of the Apple Watch Series 11 and new AirPods.
The iPhone 18 Pro and iPhone 18 Pro Max are expected to compete with flagship Android devices from Samsung, Google, and OnePlus. The devices are expected to be a major revenue driver for Apple in the holiday quarter. The iPhone 18 Pro and iPhone 18 Pro Max are the latest additions to Apple’s smartphone lineup, following the iPhone 17 series launched in 2024.
The iPhone 18 Pro and iPhone 18 Pro Max are expected to be available in over 100 countries by the end of September 2025. The launch event was streamed live on Apple’s website and YouTube channel, and was attended by media and analysts.
The iPhone 18 Pro and iPhone 18 Pro Max are the most advanced iPhones yet, according to Apple. What to watch next is how the India pricing lands against rival flagships from Samsung, Google and OnePlus, and whether the holiday quarter delivers the revenue lift Apple is banking on.
